This article addresses the widespread enthusiasm surrounding Accenture's decision to abandon annual performance reviews, urging caution before declaring the practice obsolete. The author argues that eliminating formal annual reviews does not resolve the fundamental problems inherent in any performance evaluation system — namely, measurement bias, the invisibility of much workplace labour, and the tension between individual assessment and team-based work environments. Key evidence drawn upon includes cognitive bias research (the halo effect, the Veblen effect), critiques by performance appraisal scholar Christophe Dejours regarding the unmeasurability of much work, and the economic concept of marginal productivity. The article also highlights the distortion of incentives caused by measurement, using academic publishing pressures as an illustrative example. The author concludes that transitioning from annual to continuous or project-based reviews does not inherently address the core flaws of performance appraisal systems. The implication is that organisations moving away from annual reviews risk reproducing the same biases in new formats, and that honest acknowledgement of the partiality and fallibility of any evaluation system is a more meaningful starting point than structural reform alone. Key insights: Eliminating annual performance reviews does not eliminate performance evaluation — it merely changes its form, and the same cognitive and social biases remain present in alternative systems. Much of what employees contribute at work is either immeasurable or invisible to managers, meaning any formal appraisal system captures only a fraction of actual performance. Individual performance measurement is structurally misaligned with team-based work environments, and the economic premise of 'marginal productivity' underpinning individual reward systems is difficult to apply in modern organisations. Practical takeaways: Organisations adopting alternative performance review formats — such as continuous appraisal or project-based reviews — face the same underlying measurement and bias challenges as annual review systems unless those specific issues are explicitly addressed in the new design. Acknowledging the partiality and fallibility of any performance measurement system, and creating genuine space for dialogue rather than issuing verdicts, represents a more honest organisational approach to evaluation.